On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which I disavowed in Google Search Console. After disavowing, traffic (as reported by GSC) fell by 7.1%: Sidenote. Google began rolling out a Core Update on…
Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s…
One question I often get from customer service leaders I chat with is, “How do I get buy-in for AI-first customer service from execs and company leadership?” This week on our customer service podcast, The Ticket, we asked a couple of our wonderful customers and Declan Ivory, Intercom’s own VP of customer service, how they…
In our experience, many people talk about “long-tail keywords,” but most companies don’t utilize their full benefits. Specifically, a good long-tail keyword strategy should include two things: Targeting keywords that are easy to rank for because they have low search volume and therefore low competition, i.e., low keyword difficulty (KD). Targeting more specific keywords because they tend to…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights I aim to share, as Detailed teamed up with News SEO platform NewzDash to analyse their exclusive research. With this report I…
Redefining a profession | Seth’s Blog Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were…
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get…
Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. Here’s the ultimate guide on how you can gain your first 1,000 followers on the…
You satisfy your customers, but can you satisfy our curiosity? With Laura Bedoya, Technical Support Manager at Vitally. Please tell us a little bit about your company and what you do there. Vitally is a customer success platform (CSP) that combines real-time customer data with dedicated workspaces and automation to maximize productivity for customer success…
For the last 6 years, we’ve been using disruption stories as a way to drive conversions from readers that are not actively searching for a solution. What is a disruption story? A disruption story is a story that aims to capture the reason why your business, product, or service exists. Almost every founder starts a…