Daily Archives: August 24, 2024

Off Script: Better, faster, cheaper – how AI transforms the economics of customer service

The long-standing belief in business has been that you can’t have it all. “Better, faster, cheaper – pick two” has long been the mantra when it comes to balancing quality, speed, and cost. The same went for customer service. You could have swift, world-class support, but it would cost you a small fortune, or you…

How to Do SERP Analysis: Going Beyond the Basics

SERP (search engine results page) analysis refers to analyzing the top results on Google (typically the first page) for a given search query to figure out what it will take to rank for that keyword.  From what we’ve noticed, most marketers’ process for SERP analysis looks something like this:  Determine high level intent (i.e., is…