A B2B blog strategy clearly defines the who, what, why, and how of your blog: Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving tons of traffic doesn’t automatically guarantee that any of that traffic will turn into quality leads.) What type of strategy will…
Welcome to Detailed Q: A brand new report where I share insights from the companies dominating search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI, and as someone with sites, clients and students reliant on search…
Bye now | Seth’s Blog The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not…
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more new thing to dedicate your scarce resources. I have good news for you…
It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has…
Intercom is at the forefront of shaping the future of customer support by building AI into the core of our platform. Unlike most platforms that are made up of disparate tools that are pieced together through acquisitions, what we like to call a “Frankenstack”. We’ve built Intercom to be a single connected system where every…
An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of businesses using SEO to acquire…
This report has received 24 updates. The last was made on September 3rd, 2023 – Updated traffic numbers for August 2023– Wrote an update on three sites they’ve revived– Updated traffic numbers for May 2023 As someone incredibly optimistic about the future of niche industry news, it’s always nice to see specific examples that are…
Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? If so, perhaps we shouldn’t worry…
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to…