The bitterness loop | Seth’s Blog Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions. When we’re busy looking for more reasons to be bitter, we’re not taking the time to do generative work, to connect and to find…
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares…
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do…
We all know that AI is transforming customer service – the latest AI tools are incredibly good at the tasks customer support agents typically do, and AI agents will increasingly resolve more and more customer queries. There are, however, areas where humans will always excel. And at Intercom, we believe that there is no better…
A web page can rank on the first-page of Google for a given keyword overnight, or it might take 6+ months. In some cases, a page may never rank. So, how can you predict if and when a page will achieve a top position? In this guide, we address that question using data from over…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI, and as someone with sites, clients and students reliant on search traffic,…
Compared to perfect | Seth’s Blog Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but…
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education…
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into ‘unhinged’ social media or TikTok—esque videos, but this doesn’t align with our brand and values. We want our customers and audience…
You satisfy your customers, but can you satisfy our curiosity? With Pat Barlow, Support Lead at Dovetail. Please tell us a little bit about your company and what you do there.I’m the Support Lead at Dovetail, a customer insights hub that helps teams around the world build better products. What word or phrase in customer…