Daily Archives: October 19, 2024

Confused about good | Seth’s Blog

Confused about good | Seth’s Blog How often do we assume that popular things are good, and that good things become popular? If your work doesn’t catch on, does that mean it wasn’t good? In almost every field, people with insight, taste and experience admire and emulate good things that aren’t popular, and are surprised…

How SEO Can Capture Demand You Create Elsewhere

Generating demand is about making people want stuff they had no desire to buy before encountering your marketing.  Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences. In either situation, demand generation can quickly…