Important problems | Seth’s Blog

Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted…

How to Create + Use Them in 2024

Since Meta launched the groundbreaking new feature in February 2023, Instagram Broadcast Channels have proved they are here to stay. The clever DM-based functionality offers creators a way to connect more deeply with their most engaged followers (and a less cluttered way to reach them). If you’ve been looking for ways to get big updates…

Pioneer innovator spotlight: How Synthesia managed a 690% spike in customer contact without increasing headcount using AI and automation

We spoke with Constantina Samara, Head of Support at Synthesia, about the impact of AI and automation on scaling support in a cost-effective way, changing customer attitudes towards these technologies in customer service, and lessons learned from rolling out AI.  In just four months, the number of Synthesia’s customers seeking support on a monthly basis…

Confused about good | Seth’s Blog

Confused about good | Seth’s Blog How often do we assume that popular things are good, and that good things become popular? If your work doesn’t catch on, does that mean it wasn’t good? In almost every field, people with insight, taste and experience admire and emulate good things that aren’t popular, and are surprised…