Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences. In either situation, demand generation can quickly…
In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors. Small business owners often ask,…
Email is an essential channel for support, but email conversations lead to slower resolutions for customers when compared with synchronous channels like live chat. With the advent of AI-first customer service, a lot of frontline customer queries are now being dealt with by LLM-powered AI agents. Our own Fin AI Agent resolves more than 50%…
It’s going to get busy around here. I wanted to share some upcoming events (online and in person) so you can plan ahead… there are five more for the end of the week, but here we go: Linda Rottenberg is joining me on LinkedIn on Monday. She’s built an extraordinary organization that most people have…
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend on marketing, so any strategy these small-but-mighty companies…
We launched the AI Assistant in Buffer to help our users generate new content, repurpose existing posts, and develop endless new ideas. Since its launch, over 55,000 people have used the feature. While we love that many people find it helpful in the creation stage, we’ve been curious about what happens after. How is the…
Intercom is rolling out a major evolution of our database architecture moving to Vitess – a scalable, open-source MySQL clustering system – managed by PlanetScale. For many years, Intercom has used Amazon Aurora MySQL as our default database. With the addition of our custom sharding solution for high scale data, Aurora MySQL has allowed us…
Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming: Begin by naming your file with a digit and concept and a date. Something like “1 Book Presentation October 24”.…
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve become the default starting point for most property searches. The best illustration of this is that out of over 4.5M keywords that Zillow ranks for,…
Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31…