I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP…
Part of being successful on Instagram — whether you’re a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram. Here are 29…
AI is revolutionizing customer service as we know it, and businesses that seize this moment will lead the charge into the future. Let’s put it this way: when we first got into this business in 2011, online customer service wasn’t exactly thrilling. The landscape was a bit stagnant, there was very little energy, and plenty…
Wearing the costume | Seth’s Blog There’s a huge difference between carrying a stethoscope and being a doctor. And being a clown requires far more than getting a clown suit. Entrepreneurs with business cards, slick websites and mission statements are confused. That’s not the hard part. If the costume puts you in the right frame…
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. My top affiliate marketing statistics The average affiliate marketer earns $8,038 per…
Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta’s platforms — including Facebook, Instagram, Messenger,…
We spoke with Angelo Livanos, Senior Director of Global Support at Lightspeed Commerce, about burning topics in the customer service space right now, like getting stakeholder buy-in for AI, approaches to rolling out the technology, managing change, and keeping a pulse on employee and customer satisfaction. Since implementing Intercom’s Fin AI Agent, the Lightspeed team…
Promises and our best | Seth’s Blog There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed. October 28, 2024 Source link
Let me guess. You’ve got big marketing dreams but a not-so-big budget? I’ve been there. After 12 years of marketing for bootstrapped brands, I’ve learned that you don’t need to spend a fortune on fancy digital marketing tools to see results. It’s all about building a smart toolkit that punches above its weight. One that…
We spoke with Natalie Hurst, Director of Customer Success at Nuuly, about her motivation for adopting AI in customer service, the immense impact it’s had for both Nuuly’s support team and customers, implementation challenges she encountered – and overcame – and her vision for the future of AI-first customer service. Nuuly has been a long-time Intercom…