Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to confusion or controversy or, most of all, a muddy message.…
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?” Even as…
Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in…
Hear all the highlights from Pioneer, our first ever AI customer service summit. Last week, we hosted our Pioneer summit in London. The day-long event brought together industry leaders and experts to explore how AI is revolutionizing customer service. In this episode, we bring you highlights from the event, including insights from: Intercom Co-founder and…
Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted…
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… 5 real PR report examples Here are five…
When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that, “People are more interested in videos — they’re just more engaging.” Now, that may be true…
You satisfy your customers, but can you satisfy our curiosity? With Kelly Burnette, Classroom Success Manager at Writable from HMH. Please tell us a little bit about your company and what you do there.Writable builds lifelong writing and reading skills for students in grades 3-12. We are now a part of HMH, and our team…
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular).…
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: 1. Go direct to the horse’s mouth on Google Trends Enter any topic into Google Trends and you’ll see how it has been…