You satisfy your customers, but can you satisfy our curiosity? With Robb Clarke, Head of Technical Operations at RB2B. Please tell us a little bit about your company and what you do there.I’m the Head of Technical Operations for RB2B. We do person-level identification of US-based anonymous website visitors. Which celebrity would be really great…
Discovery and invention | Seth’s Blog Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on his way to creating…
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips in organic traffic can trigger falling stock prices and potential…
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium, getting the…
Unintended consequences | Seth’s Blog …are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them. September 26, 2024 Source link
I asked the SEO community and a few experts to share advanced SEO tactics that are working for them. I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions. If you’re…
I knew nothing about TikTok when I started my account in March 2020. A fellow business owner recommended I get on the platform to expand awareness for my disability advocacy company Diversability, and I gave it a chance but initially struggled to find traction. A few months later, I got a lucky break: I saw…
Adopting AI-first customer support looks different for every team. Customer service leaders will experience a range of reactions, with some people on the team eager to try new things immediately, and others being a bit more apprehensive. Ensuring everyone has the right skills and mindset to make the most of what really is an extraordinary…
There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers do. The hard part isn’t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and maintaining it. As long as there are folks…
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: “I highly recommend this book to anyone who wants to learn SEO from scratch or gain insights into any specific SEO…