At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024. We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. To predict the best time to post on Facebook, Instagram, LinkedIn, and…
Sharp tools | Seth’s Blog Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of tools only wastes…
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to…
There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It’s a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of…
It’s easy to imagine how AI will reshape the future, but the reality is that AI is already here and now is the time to capitalize on the opportunity. To really experience AI’s benefits, companies will have to make big plays. Slapping AI onto existing products or processes won’t be enough – you have to…
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After…
You satisfy your customers, but can you satisfy our curiosity? With Trevor Kimball, Support Team Manager at MultiTracks.com. Please tell us a little bit about your company and what you do there.My title is Support Team Manager and I manage our global support teams. Our company provides resources and software tools to worship bands, houses…
A B2B blog strategy clearly defines the who, what, why, and how of your blog: Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving tons of traffic doesn’t automatically guarantee that any of that traffic will turn into quality leads.) What type of strategy will…