In the age of generative AI, all the foundational assumptions around tech are in flux, so we must look at everything we do with fresh eyes. We’ve spoken a lot about how AI is changing customer service and software in general. It has clearly redefined our product, as we built the leading AI agent for…
Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That’s a new challenge. A farmer could figure…
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Victor Karpenko’s workshop…
I’ve been fortunate that we’ve closed down for the last week of the year for the last eight years that I’ve been at Buffer. We kicked off this at the end of 2016 and have kept up every year since then. Closing down for the last week of the year is an opportunity to pause…
At Intercom, we learned the hard way that simply picking a few “core” technologies isn’t enough to build on. Without a clearly defined strategy for understanding these core technologies, guiding their use, and investing in the teams behind them, they can become a persistent source of friction that impacts both engineers and customers, leading to…
Mediocre tools | Seth’s Blog Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work. Lousy tools are pretty easy to avoid, because they reveal themselves whenever we use them. Great tools are magical. They multiply our effort, amplify the quality of our work and delight us, all at once.…
I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.…
The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform’s Chief Operating Officer, Rose Wang, who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months. Rose shared more…
Imagine starting your day with a page about elevated exceptions, diving into Datadog, and uncovering a lurking 32-bit integer limit in one of the most critical parts of your app’s data model. Well, that’s what happened during a particularly chaotic, and unusual, outage for Intercom. What followed was a five-hour marathon incident response involving monkey patches,…
A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettling. Almost like taking the labels off bottles at the supermarket. My email software didn’t even want to let…