A few months ago, we launched an overhaul of Intercom’s database architecture with Vitess and PlanetScale. Already, we’re seeing transformative results: zero-downtime maintenance, 90%+ performance improvement for our most demanding queries, and a more resilient infrastructure that scales in days, not months. In our previous post, we shared how we’re overhauling Intercom’s database architecture to…
Freelancer as centaur | Seth’s Blog Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that…
Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs Podcast. We asked them about strategies that helped them scale. From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can apply…
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar…
Generative AI has transformed customer service, with AI agents leveraging large language models (LLMs) to understand and resolve customer queries. While this significant change has brought with it multiple benefits for support teams and customers, it has also come with new data security and privacy risks. In the age of AI, handling customer data correctly…
There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content…
“I don’t care” | Seth’s Blog This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means…
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget. Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan…
Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform, but your caption carries more weight in the Instagram algorithm than you think. A strong visual can catch users’ attention, but carefully thought-out…
As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly. So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product Management Michelle Fitzpatrick about the…